Pure Colour

PURE EVOKE Instant Toner Pearl ITP
PURE EVOKE
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE
PURE EVOKE Instant Toner Pearl ITP
PURE Instant Tones
PURE EXTREME Red 60ml
PURE EXTREME
PURE ARTISAN Fuchsia Pink 100ml
PURE Artisan
PURE Plex Blue Bleach Lightening Powder 500g
PURE Lightening Powder
PURE Creme Developer 20 Vol 950ml
Pure Developer
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PURE EVOLVE Light Copper Intense Blonde 6.44
PURE EVOLVE Light Copper Intense Blonde 6.44

Pure

PURE EVOLVE Light Copper Intense Blonde 6.44

$11.00
PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml
PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml

Pure

PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml

$11.00
PURE EVOLVE Light Brown Mocha Matte 100ml 5.98 (was 5.91)
PURE EVOLVE Light Brown Mocha Matte 100ml 5.98 (was 5.91)

Pure

PURE EVOLVE Light Brown Mocha Matte 100ml 5.98 (was 5.91)

$11.00
Wella COLOR FRESH CREATE PURE VIOLET 60ML
Sold out

Wella

Wella COLOR FRESH CREATE PURE VIOLET 60ML

$12.00
$16.00
Quick shop
PURE EVOLVE Dark Blonde Intense Violet 6.22
PURE EVOLVE Dark Blonde Intense Violet 6.22

Pure

PURE EVOLVE Dark Blonde Intense Violet 6.22

$11.00
PURE ARTISAN Fuchsia Pink 100ml
PURE ARTISAN Fuchsia Pink 100ml

Pure

PURE ARTISAN Fuchsia Pink 100ml

$11.00
PURE ARTISAN Champagne Pink 100ml
PURE ARTISAN Champagne Pink 100ml

Pure

PURE ARTISAN Champagne Pink 100ml

$11.00
PURE ARTISAN Blushing Peach 100ml
PURE ARTISAN Blushing Peach 100ml

Pure

PURE ARTISAN Blushing Peach 100ml

$11.00
PURE EVOKE 10.8 Lightest Blonde Pearl 100ml [DEL]
PURE EVOKE 10.8 Lightest Blonde Pearl 100ml [DEL]

Pure

PURE EVOKE 10.8 Lightest Blonde Pearl 100ml [DEL]

$11.00
PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92
PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92

Pure

PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92

$11.00
PURE EVOLVE Light Brown Mocha Violet 5.92
PURE EVOLVE Light Brown Mocha Violet 5.92

Pure

PURE EVOLVE Light Brown Mocha Violet 5.92

$11.00
PURE EVOLVE Light Brown Mocha Beige 100m 5.97
PURE EVOLVE Light Brown Mocha Beige 100m 5.97

Pure

PURE EVOLVE Light Brown Mocha Beige 100m 5.97

$11.00
PURE ARTISAN Sunset Red 100ml
PURE ARTISAN Sunset Red 100ml

Pure

PURE ARTISAN Sunset Red 100ml

$11.00
PURE ARTISAN Soft Mint 100ml
PURE ARTISAN Soft Mint 100ml

Pure

PURE ARTISAN Soft Mint 100ml

$11.00
PURE ARTISAN Slate Grey 100ml
PURE ARTISAN Slate Grey 100ml

Pure

PURE ARTISAN Slate Grey 100ml

$11.00
PURE ARTISAN Platinum Silver 100ml
PURE ARTISAN Platinum Silver 100ml

Pure

PURE ARTISAN Platinum Silver 100ml

$11.00
PURE ARTISAN Peacock Blue 100ml
PURE ARTISAN Peacock Blue 100ml

Pure

PURE ARTISAN Peacock Blue 100ml

$11.00
PURE ARTISAN Ocean Teal 100ml
PURE ARTISAN Ocean Teal 100ml

Pure

PURE ARTISAN Ocean Teal 100ml

$11.00
PURE ARTISAN Iris Purple 100ml
PURE ARTISAN Iris Purple 100ml

Pure

PURE ARTISAN Iris Purple 100ml

$11.00
PURE ARTISAN Iced Lavender 100ml
PURE ARTISAN Iced Lavender 100ml

Pure

PURE ARTISAN Iced Lavender 100ml

$11.00
PURE EVOLVE Very Light Blonde Mocha 100m 9.92
PURE EVOLVE Very Light Blonde Mocha 100m 9.92

Pure

PURE EVOLVE Very Light Blonde Mocha 100m 9.92

$11.00
PURE EVOLVE Ultra Lift Natural Ash 100ml 12.18 [DEL]
PURE EVOLVE Ultra Lift Natural Ash 100ml 12.18 [DEL]

Pure

PURE EVOLVE Ultra Lift Natural Ash 100ml 12.18 [DEL]

$11.00
PURE EVOLVE Red Warm Intensifier 100ml RED
Sold out
PURE EVOLVE Red Warm Intensifier 100ml RED

Pure

PURE EVOLVE Red Warm Intensifier 100ml RED

$11.00
Quick shop
PURE EVOLVE Very Light Golden Blonde 100 9.3
PURE EVOLVE Very Light Golden Blonde 100 9.3

Pure

PURE EVOLVE Very Light Golden Blonde 100 9.3

$11.00

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.

Top Brands

Top Selling Products

RefectoCil No. 3 Natural Brown 15ml
5.0
RefectoCil No. 3 Natural Brown 15ml

RefectoCil

RefectoCil No. 3 Natural Brown 15ml

$9.00
Hi Lift Peroxide 20 vol 1 Litre
4.5
Hi Lift Peroxide 20 vol 1 Litre

Hi Lift

Hi Lift Peroxide 20 vol 1 Litre

$6.00
RefectoCil No. 2 Blue Black 15ml
RefectoCil No. 2 Blue Black 15ml

RefectoCil

RefectoCil No. 2 Blue Black 15ml

$9.00
RefectoCil No. 3.1 Light Brown 15ml
5.0
RefectoCil No. 3.1 Light Brown 15ml

RefectoCil

RefectoCil No. 3.1 Light Brown 15ml

$9.00
Elleebana OneShot Lash Lift 10 Shot Refills 10pk
5.0
Elleebana OneShot Lash Lift 10 Shot Refills 10pk

Elleebana

Elleebana OneShot Lash Lift 10 Shot Refills 10pk

$35.00
Hi Lift Bleach Blue Refill 500g Bag
Hi Lift Bleach Blue Refill 500g Bag

Hi Lift

Hi Lift Bleach Blue Refill 500g Bag

$8.00
Hi Lift Peroxide 10 vol 1 Litre
5.0
Hi Lift Peroxide 10 vol 1 Litre

Hi Lift

Hi Lift Peroxide 10 vol 1 Litre

$6.00