Stand high and stand proud. Styling that conditions at the same time... you've got to love that. Creamy, whipped foam that creates incredible volume, shape, movement and definition with a slight hold without being stiff or heavy. Pride control provides anti-breakage and heat protection while protecting your hair from humidity, colour fade and uv rays as it builds strength and fullness into curly or straight hair styles, leaving ultra shiny, touchable bounce and movement with an apple, ginseng fragrance. Hold factor: 4